Keurig, founded in 1990 by Peter Dragone and John Sylvan, revolutionized the coffee industry with its single-serve brewing systems. Initially targeting offices, the company introduced its first commercial brewer in 1998. The Keurig system quickly gained popularity due to its convenience and quality, allowing users to brew a fresh cup of coffee at the push of a button. In 2004, Keurig expanded into the home market, making single-serve coffee accessible to households across the United States .
Acquisition and Growth
In 2006, Green Mountain Coffee Roasters acquired Keurig, bringing together a high-tech brewing machine manufacturer and a premium coffee provider. This acquisition spurred significant growth, with Keurig’s K-Cup pods becoming a staple in supermarkets and homes. The partnership allowed Keurig to expand its product offerings, including collaborations with major brands like Dunkin’ Donuts and Starbucks