Midea

Midea is a leading global brand specializing in a comprehensive range of home appliances and HVAC solutions. Known for its innovative designs and commitment to performance, Midea provides practical and efficient solutions for households and commercial establishments. The brand’s dedication to quality, durability, and user-friendly features has made it a popular choice worldwide.

History and Milestones

1968 - Foundation: Midea was founded by He Xiangjian in 1968 in Beijiao, Guangdong Province, China. Initially starting as a small workshop producing bottle lids, the company quickly expanded into home appliances by the 1980s, producing electric fans and entering the air conditioning market in 1985.

1993 - Public Listing: Midea went through shareholding reform and was listed on the Shenzhen Stock Exchange, becoming the first listed township enterprise in China.

2000s - Expansion and Acquisitions: Midea diversified its product portfolio through a series of mergers and acquisitions, including the acquisition of Toshiba's home appliances business in 2016 and the German robotics company KUKA in 2017. These strategic moves expanded Midea's capabilities in both home appliances and automation sectors.

2020s - Global Recognition: Midea has consistently ranked among the Fortune Global 500 companies, highlighting its significant global presence and impact. As of 2021, Midea ranked 245th on the Fortune Global 500 list, with a revenue of $53.26 billion and over 166,000 employees globally.

Product Range and Innovation

Midea offers a wide range of products across several categories, ensuring comprehensive solutions for modern households and businesses. The brand’s commitment to quality craftsmanship ensures that each product delivers exceptional performance and reliability. Midea’s product lineup includes:

• Air Treatment: Residential and commercial air conditioners, dehumidifiers, and air purifiers.
• Refrigeration: Refrigerators, freezers, and wine coolers.
• Laundry: Washing machines and dryers.
• Kitchen Appliances: Microwaves, ovens, dishwashers, and small kitchen appliances like air fryers and pressure cookers.
• Water Appliances: Water heaters and water dispensers.
• Cleaning Appliances: Vacuum cleaners and floor care products.

Signature Products by Midea

1. Midea U Inverter Window Air Conditioner

• An energy-efficient and quiet window air conditioner with a unique U-shaped design that allows for easy window operation and reduced noise levels.

2. Midea 21 cu. ft. French Door Refrigerator

• A spacious and stylish French door refrigerator featuring advanced cooling technologies, adjustable shelving, and a large freezer compartment.

3. Midea 4.5 cu. ft. Front Load Washer

• A high-capacity front load washer with multiple wash settings, steam cleaning, and energy-efficient performance.

Commitment to Excellence

Midea upholds rigorous standards of excellence in product development and customer service. The brand invests heavily in research and development, boasting 28 innovation centers and over 62,000 authorized patents. Midea’s dedication to quality is reflected in its robust customer support and comprehensive warranty services.

Business Information

Business Name: Midea Group
Headquarters: Beijiao, Shunde District, Foshan, Guangdong, China
Website: Midea

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Shop with Confidence at BSQ STORE

Whether you’re looking for the best air conditioner, a top-rated refrigerator, or a reliable washing machine, Midea products available through BSQ STORE’s merchant affiliate links promise innovation, quality craftsmanship, and user-friendly designs. Explore customer reviews and ratings to discover why Midea products are trusted by households and businesses around the world. For additional guidance, refer to our Midea product setup guide, ensuring seamless integration into your home routines.